Distinct Digital Marketing Group

Digtal Marketing & Design

Distinct Digital Marketing Group - Digtal Marketing & Design

3 Elements of a well designed website

Most business owners know they need to have a good looking website – but many are not sure what is it that makes a website look good and user friendly? There are a few basic principles of a well designed website and I would say nearly all website designers with advanced training are aware of these concepts. Below is a list of how you can incorporate the most important principles of design in your business website.

Creating a Focal Point / Main Message

Your focal point will be the most important information you want your visitors to see on your website. It should be prominent and attractive so that your it catches your visitors attention as soon as they enter your site. This can be achieved by using different font sizes, shapes and contrasting colors.

Website Colors

The color scheme you choose says a lot about your company. Colors affect how people feel and relate to different visuals. When chosing your color scheme, you should consider how easy it is to view the pages, images, and text on your site. Various colors will either balance one another or they will kill the user experience. A well designed website should incorporate two or three colors into the design. The colors should harmonize with each other for visual appeal.

Creating a Balanced Website

A color scheme with complementing color shades is the best way to create a balanced look with your website. A balanced design is more pleasing to the eye encouraging your visitors to stay longer on your site. White, or a very light color, should be the prominent color in your design and a matching, darker shade should be used in a few areas of the design.

Using Your Available Space

The way you use the space on your website page can influence the success of your website design. A good looking, effective website is based on a logical, but creative, layout.

Using Lines in Your Website Design

The lines used in your website also have an effect on your visitor’s feelings about your site. Horizontal lines have a soothing effect and are best for professional websites, like those for a business. Vertical lines have a more engaging effect, stimulating activity, and are great for accenting your pages. Diagonal lines are active lines that create a fun feeling. Diagonals are great for use in children’s websites or when you need to create excitement.

All of these commonly used elements of website design can help with the core elements of good website design.

Search Engine Optimization: Supercharge Your Small Business


Small Business Marketing

In this day and age of ubiquitous computing, every device imaginable is connected to the internet. Even home appliances like a refrigerator can be connected to the internet. No really, there is actually an invention called the smart fridge that tracks items within it using bar codes or RFID. This modern trend of bringing internet services closer to consumers wherever they are, using whichever device, clearly tells you how much good online visibility can profit a business. The most common way through which people try to find more information online about businesses is simple; they do a search. Making sure they actually find you instead of your competitors is a good way to start promoting your small business. This can be done using search engine optimization techniques.


SEO is Digital Marketing

SEO is basically a way of improving a website in such a way as to attract more visitors to the site from search engines like Google or Bing. SEO techniques are complex but some basic ones include: judicious use of keywords, back linking (linking to yourself), avoiding flash based websites, linking to other reputable sites, describing your images using the alt HTML tag and having fresh original content on your website. A little social media campaigning doesn’t hurt either.

How does SEO help a small business? If done right, the most obvious benefit of online marketing is more traffic. More visitors will almost always mean more sales thus increasing the profitability of the small business. SEO also increases the trust customers place in a business. If the website is ranking high on search results such as Google’s, customers are more likely to trust the business and visit its website and even make a purchase. SEO also reduces operating costs for the small business. How, you ask? Simple. Less advertising costs. Since the business will rank highly in search results, less money needs to be spent to pull traffic in. Another benefit of digital marketing to small businesses is that it leads to a better looking and more efficient to use website. This is because the techniques used in optimization usually lead to a forced streamlining and refining of the existing website.

Small Business Website Marketing

These are just some of the benefits of online marketing to small businesses. There are myriad other benefits. A well optimized website can help the small business to outstrip its competitors. It also helps the business to explore new markets and reach new customers due to the global reach of most search engines. With less time spent looking for customers, the business can spend its time concentrating on improving service delivery. The end result? A small business that won’t stay small for very long. And that can only be a good thing.
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Digital Marketing For Movers in Vancouver

vancouver-house-movingOne of the toughest niches we have ever dealt with has been a vancouver moving company. Although the moving businesses overall are not a highly lucrative industry – it is a very tough SEO market. We have been working with this Vancouver long distance Moving company  for over 2 years and we had a brief period where we were ranking on the first page – but soon fell down to the 4th page due to over optimization and not enough diversification in anchor text. This was a fairly severe penalty from google and we needed to request multiple reconsideration requests in order to get out of our position of penalty. In order to recover our client from this penalty we started a fresh domain and began ranking his services under a new domain while we sorted out the penalty and cleaned up the old domain. It has taken approximately 5 months to begin to see our rankings in the old domain come back – just in time for the high season of families, students and corporations moving.

Since the beginning of May we have been seeing outstanding results in this Professional Vancouver moving companies rankings. He has hit 1st and second page for fifty of his one hundred top keywords. Needless to say our client is very happy and all of our patience and hard work has paid off. Having your website rank on first page isn’t about gaming the system of google. It’s about delivering relevant content to the user and delivering results that make sense and encourage the best experience on the web. While our moving client may not be the largest corporation in British Columbia – he is a small family run organization – but has been in business for over 30 years and has taken pride in always exceeding customer satisfaction during moves. Our Marketing Group was able to enhance our Vancouver movers marketing campaign in order to extend his great moving services into the downtown Vancouver core and throughout British Columbia using search engine optimization.