Distinct Digital Marketing Group

Digtal Marketing & Design

Distinct Digital Marketing Group - Digtal Marketing & Design

The Importance of Online Reviews

The Importance of Online Reviews
Even the most successful local business is only as good as the best online review. According to a 2013 Nielsen study , a vast 85 percent of consumers find local business information online, where reviews are just one more click away. Local has truly gone global when it comes to marketing in today’s digital era.
Word of mouth has long been established as the preferred method of giving and receiving referrals, however online consumer reviews are coming in at a close second with 70 percent of consumers trusting this method of marketing and advertising. Furthermore, a 2013 Zendesk survey indicates that a massive 90 percent of consumers reading positive online reviews were then influenced in their buying decisions. It appears that when it comes to local businesses gaining new customers, it is the previous customers putting your money where their mouth is.
The new era of marketing has taken local businesses to the global market due to the prolific presence of the internet. Consumers have steered clear of the old-fashioned paper phone book and eagerly taken to the web to find what they are looking for. With customers making purchases or buying decision after reading reviews, it is clear that the importance of online reviews is more imperative than ever before. In addition to a company’s own web site with client feedback posted, Facebook and Twitter tend to lead the platform for spreading positive reviews. Websites like Yelp tend to host both the positive and negative reviews. The negative reviews are just as important and can affect a business, as the Zendesk survey indicated that 86 percent of customers said a negative review influenced their decision to buy a product or service from a company.
Speaking with a local business man, Phillip Sachinidis – owner of popular Vancouver Movers, his new business is based primary on internet marketing. He states  “By the time a consumer comes to the web to search out a company or service, they often have a clear need in mind. A positive or negative review can quickly steer them towards or away from, respectively, making a purchase.”

Access to online reviews is often immediate and customers act and react quickly based on what is written up about a particular product or company. Just like the internet, the reputation of a business is more public and widespread than ever before due to the shared experiences of a company’s entire customer base. This means that local companies can have a truly global reach with every customer that walks through their door and writes up their own review.

Why Lawyers Need Internet Marketing

Just a couple of years ago, we lived comfortably without the notion of the Web. Today however, it seems that we cannot spend hours without visiting the web. According to the culture-ist.com, there are over 2 billion users of internet the world over. The same website also states that in North America, 78.6% of the people are using the internet to search for basic products and services. If you are a lawyer and you want to market your services, it goes without saying that you should tap into the internet to promote your practice. In this article, we tell you how internet marketing can benefit your legal practice.

How Lawyers Can Benefit From Internet Marketing

1. Lots of Ways of Getting Noticed

Contrary to the popular notion, internet marketing involves more than simply creating a website. You can use it to widen the approach and reach as many people as you like. This includes creating blogs, using pay per click ads, having mobile responsive website design and networking with other similar sites.

In this way, a lawyer can benefit from internet marketing by informing people around of his presence, which can further help the lawyer increase clients and also build a better relationship with them.

2. Direct Contact is Easy

It is much easier to contact your clients when out of town or during holidays with the aid of online chatting feature on your website. This feature lets you contact your client anytime as may suit both of you.

3. Wider reach with minimal budget

At the time of starting out, you may not be able to invest a lot of money in marketing plans. But with the internet, you have a great chance to reach a wider audience with minimal budget. You may also just connect with the social networking sites and reach new clients.

4. Easy Popularity

By contracting a web design company to market your practice, there is a high possibility that your site will be promoted in the right manner. Before you know it, your popularity chart will have increased. And the more people get to know, the higher the chances that they will consider hiring your law firm should a need arise.


Criminal defense attorney from Los Angeles Seppi Esfandi has been a great example of using internet marketing to grow and expand his law practice. In this day and age where consumers use the internet to search for just about any good and service, the importance of the internet cannot be gainsaid. As a lawyer, you need to ensure that your website ranks top in the SERPs (search results pages) such as Google, Yahoo!, Bing and even MSN. Unless you appear in the first page, you are never going to be found.