Most business owners know they need to have a good looking website – but many are not sure what is it that makes a website look good and user friendly? There are a few basic principles of a well designed website and I would say nearly all website designers with advanced training are aware of these concepts. Below is a list of how you can incorporate the most important principles of design in your business website.
Creating a Focal Point / Main Message
Your focal point will be the most important information you want your visitors to see on your website. It should be prominent and attractive so that your it catches your visitors attention as soon as they enter your site. This can be achieved by using different font sizes, shapes and contrasting colors.
The color scheme you choose says a lot about your company. Colors affect how people feel and relate to different visuals. When chosing your color scheme, you should consider how easy it is to view the pages, images, and text on your site. Various colors will either balance one another or they will kill the user experience. A well designed website should incorporate two or three colors into the design. The colors should harmonize with each other for visual appeal.
Creating a Balanced Website
A color scheme with complementing color shades is the best way to create a balanced look with your website. A balanced design is more pleasing to the eye encouraging your visitors to stay longer on your site. White, or a very light color, should be the prominent color in your design and a matching, darker shade should be used in a few areas of the design.
Using Your Available Space
The way you use the space on your website page can influence the success of your website design. A good looking, effective website is based on a logical, but creative, layout.
Using Lines in Your Website Design
The lines used in your website also have an effect on your visitor’s feelings about your site. Horizontal lines have a soothing effect and are best for professional websites, like those for a business. Vertical lines have a more engaging effect, stimulating activity, and are great for accenting your pages. Diagonal lines are active lines that create a fun feeling. Diagonals are great for use in children’s websites or when you need to create excitement.
All of these commonly used elements of website design can help with the core elements of good website design.