Distinct Digital Marketing Group

Digtal Marketing & Design

Distinct Digital Marketing Group - Digtal Marketing & Design

Do you REALLY get results from email marketing?

When it comes to marketing online email marketing is constantly being rated as the number one marketing method. This is backed by several surveys and studies that have been done over the years. All of these studies point to one thing and that is the fact email marketing generates more leads and produces more sales than almost any other form of internet marketing. Or does it?

Here is the interesting thing about email marketing. Not only do online marketers rate it as their number one marketing method, they also rate it as the easiest marketing method. This data suggests there is way more email marketing going on than most have thought. Because it is being done on such a huge scale that directly contributes to its success rate.

In one survey marketers rated social media as the most difficult form of internet marketing. They also rated it as the fourth most effective. I find that surprising being that social media is so popular these days. All this basically means is people are more likely to migrate towards methods they believe are easy.

Some independent analysis actually show content marketing is the best way to generate sales online. However, internet marketers consider it somewhat difficult and therefore don’t invest a lot of time in. As a result they don’t consider it as effective as email marketing.

So the million dollar question is whether or not email marketing is successful? And the answer is it depends on who you ask. Some may believe its the holy grail of marketing while others may believe its a complete waste of time.

Sometimes as an internet marketer you have to be willing to do the difficult tasks. Yes, email marketing is easy and it produces good results. However, that doesn’t mean it is more effective than other forms of marketing such as search engine optimization or social media marketing.

Don’t let the difficulty of certain methods stop you from doing them. Most marketers believe email marketing is the most successful because they aren’t willing to try any other methods. My advice is to expand your reach and watch your business grow like wild fire.

The Importance of Online Reviews

The Importance of Online Reviews
Even the most successful local business is only as good as the best online review. According to a 2013 Nielsen study , a vast 85 percent of consumers find local business information online, where reviews are just one more click away. Local has truly gone global when it comes to marketing in today’s digital era.
Word of mouth has long been established as the preferred method of giving and receiving referrals, however online consumer reviews are coming in at a close second with 70 percent of consumers trusting this method of marketing and advertising. Furthermore, a 2013 Zendesk survey indicates that a massive 90 percent of consumers reading positive online reviews were then influenced in their buying decisions. It appears that when it comes to local businesses gaining new customers, it is the previous customers putting your money where their mouth is.
The new era of marketing has taken local businesses to the global market due to the prolific presence of the internet. Consumers have steered clear of the old-fashioned paper phone book and eagerly taken to the web to find what they are looking for. With customers making purchases or buying decision after reading reviews, it is clear that the importance of online reviews is more imperative than ever before. In addition to a company’s own web site with client feedback posted, Facebook and Twitter tend to lead the platform for spreading positive reviews. Websites like Yelp tend to host both the positive and negative reviews. The negative reviews are just as important and can affect a business, as the Zendesk survey indicated that 86 percent of customers said a negative review influenced their decision to buy a product or service from a company.
Speaking with a local business man, Phillip Sachinidis – owner of popular Vancouver Movers, his new business is based primary on internet marketing. He states  “By the time a consumer comes to the web to search out a company or service, they often have a clear need in mind. A positive or negative review can quickly steer them towards or away from, respectively, making a purchase.”

Access to online reviews is often immediate and customers act and react quickly based on what is written up about a particular product or company. Just like the internet, the reputation of a business is more public and widespread than ever before due to the shared experiences of a company’s entire customer base. This means that local companies can have a truly global reach with every customer that walks through their door and writes up their own review.

Why Lawyers Need Internet Marketing

Just a couple of years ago, we lived comfortably without the notion of the Web. Today however, it seems that we cannot spend hours without visiting the web. According to the culture-ist.com, there are over 2 billion users of internet the world over. The same website also states that in North America, 78.6% of the people are using the internet to search for basic products and services. If you are a lawyer and you want to market your services, it goes without saying that you should tap into the internet to promote your practice. In this article, we tell you how internet marketing can benefit your legal practice.

How Lawyers Can Benefit From Internet Marketing

1. Lots of Ways of Getting Noticed

Contrary to the popular notion, internet marketing involves more than simply creating a website. You can use it to widen the approach and reach as many people as you like. This includes creating blogs, using pay per click ads, having mobile responsive website design and networking with other similar sites.

In this way, a lawyer can benefit from internet marketing by informing people around of his presence, which can further help the lawyer increase clients and also build a better relationship with them.

2. Direct Contact is Easy

It is much easier to contact your clients when out of town or during holidays with the aid of online chatting feature on your website. This feature lets you contact your client anytime as may suit both of you.

3. Wider reach with minimal budget

At the time of starting out, you may not be able to invest a lot of money in marketing plans. But with the internet, you have a great chance to reach a wider audience with minimal budget. You may also just connect with the social networking sites and reach new clients.

4. Easy Popularity

By contracting a web design company to market your practice, there is a high possibility that your site will be promoted in the right manner. Before you know it, your popularity chart will have increased. And the more people get to know, the higher the chances that they will consider hiring your law firm should a need arise.


Criminal defense attorney from Los Angeles Seppi Esfandi has been a great example of using internet marketing to grow and expand his law practice. In this day and age where consumers use the internet to search for just about any good and service, the importance of the internet cannot be gainsaid. As a lawyer, you need to ensure that your website ranks top in the SERPs (search results pages) such as Google, Yahoo!, Bing and even MSN. Unless you appear in the first page, you are never going to be found.

How To Avoid Nightmare Web Design and SEO Clients

Clients come and clients go. No matter if you’re an established agency or just starting out a client is the lifeblood of your business. It doesn’t matter what business you’re into you will always get the good and the bad. In the digital marketing and design business it’s easy to get excited when you see potential new clients contact you. That initial consult is can be an exciting time as both designer and client have the same goal…to build something beautiful and market it to become something big.

web-design-clientsOne of the biggest problems most newcomers have starting out is spotting a bad client. It is arguably one of the most important aspects early on that you’ll need to keep your sanity and build a sustainable business. As a web designer in a lot of circumstances clients don’t understand what it is you’re providing. They know you can build a website but most people not involved in the industry often times have no clue how long it takes and what it is you “actually” do.

Understanding how to design a web site is one thing but spotting bad clients is even more important. Here are some steps on how to do just that and the types of clients to avoid at all costs.

The I Can’t Pay You Client

This goes without saying but you’d be surprised at how many times web designers get burned by this type of client. When I first started my business I was desperate to find work. A lot of the time I would take on jobs that ended up costing me more of my time then I expected and when all is said and done my client said he couldn’t afford to pay me the full fee. Despite delivering the project on time and in fashion my client wanted to change the terms of the deal.

I’ve also had clients who want a “free mock-up” in hopes of comparing it to other designs. To me this screams “RUN”. There is no chance I will put in all the work of designing a website with the hopes that he likes it and most likely pays me a smaller fee then it’s actually worth.

One way around this is to do it properly and force this client to sign an agreement and force them a down payment. What you decide to charge is up to you but by forcing an initial payment on a web design or SEO project then both parties interests will remain at heart.

The Deal Maker

I’ve come across a lot of these lately. Clients looking to get a deal out of you for designing their website. Just recently a client found my web design company in Grande Prairie and after initially agreeing to the set price I had made when the time came to sign the papers they started to try and change the payment terms.

At that point alarms went off in my head that this could cause potential headaches down the road. Thankfully I managed to cover my basis and had a written agreement in place and contact that prevented that from happening. I also made sure to retain all the intellectual property until final payment received and had it written in the agreement that once the deal was complete hourly charges were to incur with any work following.

The Entrepreneur

Similar in fashion to the “I Can’t Pay You Client’ is the entrepreneur. These guys promise the world and if you design them a website for a small (or no) fee they will pay you once the project is successful.

Don’t get me wrong, the potential for some of this could be huge but think to yourself that if someone was planning on going into business would have this basis covered and would be able to afford paying a web designer.

You can go down this route but choose carefully and do some research. Once you’re done, do some more research. If you do decide to proceed this way then make sure to get everything in writing and signed. Of course depending on the amount of work involved in the project you may want to look at getting a lawyer involved.

The Friend

We’ve all been there.

You’ve got a great friend who doesn’t know anything about web design or search engine optimization and wants you to do him “a favour”. Design him a website for free so he can promote and advertise his business.

You have to be careful with this clients as sometimes it can affect your personal relationships outside of your business ones. Running a business you’re not here to make friends, you’re here to build strong relationships with clients over quality work and mutual respect. You can go out for supper with whomever you want but don’t let it get in the way of doing business.

Don’t Be A Bad Business

We all want to run the best business we possibly can. Seeing some of the keys above can help alleviate stress and problems when you’re first starting out in the web design industry. When you’re first starting out it can be tough as you need the money to pay bills but in most cases if you start taking jobs left and right with no concern on bad clients you’ll find yourself spending way more time and making much less then minimum wage.

As a web designer or internet marketer you want to have clients that are responsive, engaged in the project, are organized and most importantly willing to pay you on time and for the amount you quoted. Once you find these clients be sure to keep in touch with them and try to work with them on a regular basis to show them how much you appreciate working with them.

3 Elements of a well designed website

Most business owners know they need to have a good looking website – but many are not sure what is it that makes a website look good and user friendly? There are a few basic principles of a well designed website and I would say nearly all website designers with advanced training are aware of these concepts. Below is a list of how you can incorporate the most important principles of design in your business website.

Creating a Focal Point / Main Message

Your focal point will be the most important information you want your visitors to see on your website. It should be prominent and attractive so that your it catches your visitors attention as soon as they enter your site. This can be achieved by using different font sizes, shapes and contrasting colors.

Website Colors

The color scheme you choose says a lot about your company. Colors affect how people feel and relate to different visuals. When chosing your color scheme, you should consider how easy it is to view the pages, images, and text on your site. Various colors will either balance one another or they will kill the user experience. A well designed website should incorporate two or three colors into the design. The colors should harmonize with each other for visual appeal.

Creating a Balanced Website

A color scheme with complementing color shades is the best way to create a balanced look with your website. A balanced design is more pleasing to the eye encouraging your visitors to stay longer on your site. White, or a very light color, should be the prominent color in your design and a matching, darker shade should be used in a few areas of the design.

Using Your Available Space

The way you use the space on your website page can influence the success of your website design. A good looking, effective website is based on a logical, but creative, layout.

Using Lines in Your Website Design

The lines used in your website also have an effect on your visitor’s feelings about your site. Horizontal lines have a soothing effect and are best for professional websites, like those for a business. Vertical lines have a more engaging effect, stimulating activity, and are great for accenting your pages. Diagonal lines are active lines that create a fun feeling. Diagonals are great for use in children’s websites or when you need to create excitement.

All of these commonly used elements of website design can help with the core elements of good website design.

Search Engine Optimization: Supercharge Your Small Business


Small Business Marketing

In this day and age of ubiquitous computing, every device imaginable is connected to the internet. Even home appliances like a refrigerator can be connected to the internet. No really, there is actually an invention called the smart fridge that tracks items within it using bar codes or RFID. This modern trend of bringing internet services closer to consumers wherever they are, using whichever device, clearly tells you how much good online visibility can profit a business. The most common way through which people try to find more information online about businesses is simple; they do a search. Making sure they actually find you instead of your competitors is a good way to start promoting your small business. This can be done using search engine optimization techniques.


SEO is Digital Marketing

SEO is basically a way of improving a website in such a way as to attract more visitors to the site from search engines like Google or Bing. SEO techniques are complex but some basic ones include: judicious use of keywords, back linking (linking to yourself), avoiding flash based websites, linking to other reputable sites, describing your images using the alt HTML tag and having fresh original content on your website. A little social media campaigning doesn’t hurt either.

How does SEO help a small business? If done right, the most obvious benefit of online marketing is more traffic. More visitors will almost always mean more sales thus increasing the profitability of the small business. SEO also increases the trust customers place in a business. If the website is ranking high on search results such as Google’s, customers are more likely to trust the business and visit its website and even make a purchase. SEO also reduces operating costs for the small business. How, you ask? Simple. Less advertising costs. Since the business will rank highly in search results, less money needs to be spent to pull traffic in. Another benefit of digital marketing to small businesses is that it leads to a better looking and more efficient to use website. This is because the techniques used in optimization usually lead to a forced streamlining and refining of the existing website.

Small Business Website Marketing

These are just some of the benefits of online marketing to small businesses. There are myriad other benefits. A well optimized website can help the small business to outstrip its competitors. It also helps the business to explore new markets and reach new customers due to the global reach of most search engines. With less time spent looking for customers, the business can spend its time concentrating on improving service delivery. The end result? A small business that won’t stay small for very long. And that can only be a good thing.
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Digital Marketing For Movers in Vancouver

vancouver-house-movingOne of the toughest niches we have ever dealt with has been a vancouver moving company. Although the moving businesses overall are not a highly lucrative industry – it is a very tough SEO market. We have been working with this Vancouver long distance Moving company  for over 2 years and we had a brief period where we were ranking on the first page – but soon fell down to the 4th page due to over optimization and not enough diversification in anchor text. This was a fairly severe penalty from google and we needed to request multiple reconsideration requests in order to get out of our position of penalty. In order to recover our client from this penalty we started a fresh domain and began ranking his services under a new domain while we sorted out the penalty and cleaned up the old domain. It has taken approximately 5 months to begin to see our rankings in the old domain come back – just in time for the high season of families, students and corporations moving.

Since the beginning of May we have been seeing outstanding results in this Professional Vancouver moving companies rankings. He has hit 1st and second page for fifty of his one hundred top keywords. Needless to say our client is very happy and all of our patience and hard work has paid off. Having your website rank on first page isn’t about gaming the system of google. It’s about delivering relevant content to the user and delivering results that make sense and encourage the best experience on the web. While our moving client may not be the largest corporation in British Columbia – he is a small family run organization – but has been in business for over 30 years and has taken pride in always exceeding customer satisfaction during moves. Our Marketing Group was able to enhance our Vancouver movers marketing campaign in order to extend his great moving services into the downtown Vancouver core and throughout British Columbia using search engine optimization.