Small Business Marketing
In this day and age of ubiquitous computing, every device imaginable is connected to the internet. Even home appliances like a refrigerator can be connected to the internet. No really, there is actually an invention called the smart fridge that tracks items within it using bar codes or RFID. This modern trend of bringing internet services closer to consumers wherever they are, using whichever device, clearly tells you how much good online visibility can profit a business. The most common way through which people try to find more information online about businesses is simple; they do a search. Making sure they actually find you instead of your competitors is a good way to start promoting your small business. This can be done using search engine optimization techniques.
SEO is Digital Marketing
SEO is basically a way of improving a website in such a way as to attract more visitors to the site from search engines like Google or Bing. SEO techniques are complex but some basic ones include: judicious use of keywords, back linking (linking to yourself), avoiding flash based websites, linking to other reputable sites, describing your images using the alt HTML tag and having fresh original content on your website. A little social media campaigning doesn’t hurt either.
How does SEO help a small business? If done right, the most obvious benefit of online marketing is more traffic. More visitors will almost always mean more sales thus increasing the profitability of the small business. SEO also increases the trust customers place in a business. If the website is ranking high on search results such as Google’s, customers are more likely to trust the business and visit its website and even make a purchase. SEO also reduces operating costs for the small business. How, you ask? Simple. Less advertising costs. Since the business will rank highly in search results, less money needs to be spent to pull traffic in. Another benefit of digital marketing to small businesses is that it leads to a better looking and more efficient to use website. This is because the techniques used in optimization usually lead to a forced streamlining and refining of the existing website.
Small Business Website Marketing
These are just some of the benefits of online marketing to small businesses. There are myriad other benefits. A well optimized website can help the small business to outstrip its competitors. It also helps the business to explore new markets and reach new customers due to the global reach of most search engines. With less time spent looking for customers, the business can spend its time concentrating on improving service delivery. The end result? A small business that won’t stay small for very long. And that can only be a good thing.
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